Editorial Video Editing for Social Media
Editorial short-form video editing for Para Ti, Gente, and Para Ti Deco, shaping raw footage into fast-paced social stories designed to capture attention and extend each brand's editorial voice across digital channels.
100 clips of raw footage. One minute that holds attention.
Each shoot delivered more than 100 raw clips. Interviews, photo session behind the scenes, b-roll, product shots. The job was to select, cut, and sequence everything into pieces short enough for social media and strong enough to keep people watching. No script, no brief. The story had to be found inside the footage. This was a weekly task across five years of work with Editorial Atlántida, covering shoots for Para Ti, Gente, and Para Ti Deco, including sessions with some of Argentina's most recognised public figures.