Enlace Solidario: Identity for Collective Action
Brand identity and visual system for Enlace Solidario, a grassroots support network that connected volunteers, local businesses, and families across Turdera, Buenos Aires during the pandemic. Designed to feel human, trustworthy, and community-built, the system translated solidarity into something visible, recognisable, and easy to rally around.
A neighbourhood that organised itself
During the 2020 lockdown, a group of neighbours in Turdera formed a support network to reach families who couldn't leave their homes, delivering food and medicine, providing phone companionship to isolated elderly residents, and offering remote tutoring to children without connectivity
The identity needed to reflect that spirit: local, human, trustworthy, and built around connection as collective infrastructure.
Primary logo — light background
Primary logo — brand background
Connection as infrastructure
The symbol was designed as a compact system of meaning: a hexagon representing structure and community, a central handshake signaling mutual support, and upward arrows expressing momentum created through collective action. More than a logo, it became the foundation for a modular visual language built around connection.
Colour system. Primary Purple, Solidarity Magenta, and Community Gold with neutral palette and usage ratios.
Graphic system. The identity expands through modular hexagonal patterns, node connections, and repeatable mosaics derived directly from the core symbol, creating a flexible system that scales naturally across communication, merchandise, and community touchpoints.
Identity in use
Photography was used strategically to reinforce warmth, trust, and proximity. While volunteers worked wearing masks, the visual language keeps faces visible to maintain warmth, trust, and human connection.
Social media templates, four posts covering launch, volunteer recruitment, community impact, and network closure.
Volunteer merchandise, t-shirt and tote bag with the hexagonal graphic system applied.
Small org, complete system.
Enlace Solidario operated for two years and closed when the emergency passed. A complete identity system built for real-world action, helping a grassroots initiative communicate clearly, build trust quickly, and coordinate meaningful support at neighbourhood scale.