Kiru: Brand Identity for a School Communication Platform
Brand identity for Kiru, an edtech platform connecting private schools, parents, and students in Buenos Aires. Designed to centralise grade reporting, notifications, and two-way communication between schools and families, the project combines strategic brand development with product thinking grounded in real user needs.
Why this platform exists
Private schools in Buenos Aires often rely on fragmented communication channels: WhatsApp groups, emails, and paper notices. This creates confusion for parents and extra administrative work for schools.
The identity balances:
- institutional trust for schools
- clarity and accessibility for parents
- a modern tone that signals a shift toward digital tools
Modular origami, a system built from parts
The symbol is based on modular origami: a structure formed by assembling independent units into a single shape.
It reflects the platform itself: different roles connected into one system.
Symbol — isolated
Symbol — 3D reference
The symbol at every size
The symbol remains recognisable from 20px to 1024px, maintaining clarity at every scale.
App icon, all sizes
Designed for clarity and trust
Blue was selected as the primary colour for its association with trust and reliability. The palette supports clear hierarchy and fast scanning across the interface.
Accessibility was considered from the start.
Colour system
Each colour maps to a content type
Each content type uses a distinct colour, allowing users to recognise information at a glance.
Notification variants
Grounded in user conversations
Based on user conversations. The initial discovery process was conducted alongside a colleague, including interviews, user mapping, and analysis of communication flows between schools and families.
Early discovery map
Representative screens from a product still in development
These screens reflect three core interactions of the platform: the parent dashboard, grade management, and messaging.
As the product is still in development, they are shown here as selected snapshots to illustrate how the identity extends into the interface.
Representative screens — parent dashboard, grade management, and messaging
Onboarding communication
Welcome email — sent by the school on first onboarding
Brand ready. Platform in progress.
Kiru is still in development. The platform is being built, the brand is complete. The identity was designed to scale across product, notifications, and parent-facing communication.